Changing Tastes, New Cuisines
We bring the whole cultural experience.
Driving Fresh Direct’s rapid expansion are two seemingly opposite desires. The first is many Canadians’ appetite for new and exotic foods. Particularly in western Canada, where eating less meat is increasingly seen as central to a conscientious and healthy lifestyle, there’s a growing desire to create meals with new flavours and nutritious plant-based foods.
At the same time, immigrants coming here from all over the world are looking for a taste of home as they accustom themselves to the traditional Canadian diet. And so, what is an exotic new fruit for one Canadian may be another’s seasonal favourite.
Fresh Direct has positioned itself to supply both these growing demands, and to help our retail partners do the same. In the words of Jozef Hubburmin, FDP’s Chief Financial Officer, “The way we sell ethnic, tropical and specialty items is what sets us apart from our competitors. We don’t just deliver product; we also provide the understanding and background to help our retailers sell the proteins, sauces, and packaged goods that go along with those items. We bring the whole cultural experience.”
Just like the foods we sell, our growth and
success comes from strong, well-tended roots.
"The biggest reason I do business with Fresh Direct is that I can buy a large assortment of quality ethnic produce that I can’t find anywhere else. Trust is a big issue for me and I know that I can call my sales rep to follow up and take care of things. Because of their variety of Asian and ethnic produce, a number of new items have been introduced into my stores."
Owner/co-founder, H&W Produce, Edmonton and Calgary, Alta.
"Dealing exclusively in organic produce, Pomme has established an excellent working relationship with the Fresh Direct representatives and wholesale buyers who research market availability, conditions in the growing areas, pricing and quality to prioritize our needs and provide the best service possible. This combination of quality, pricing and service has driven sales and customer satisfaction and resulted in a win-win relationship between Pomme and Fresh Direct."
Operation Manager/Owner, Pomme Natural Market, Port Coquitlam and Nanaimo, BC
"It has been a privilege for us to partner with Fresh Direct for almost five years. They have a great selection of produce, especially exotic fruits from Asia. The Shatang Mandarins (literally means Sugar Mandarins) are some citrus to die for –– an immensely sweet all-time favourite. I would recommend Fresh Direct if you are looking for specialty produce. Happy 15th. Anniversary Fresh Direct!"
Category Manager, Produce, Sunterra Quality Food Markets Inc., Calgary, Alta.