No one wants to be Blockbuster at the launch of Netflix.
Our 59,000-square-foot headquarters in the heart of Vancouver is where much of the action at Fresh Direct Produce takes place almost 24 hours a day, seven days a week. In the past five years, Fresh Direct Produce has nearly tripled its footprint to 152,000 square feet, expanded its workforce from 150 to 220 employees, and vastly increased produce offerings to 1,000 SKUs of globally sourced items.
To ensure it all runs efficiently, we've invested in state-of-the-art communications and inventory-control systems. This means we're always working with the most up-to-date information to serve our suppliers and customers.
Planning for the future inevitably means increasing automation and adopting even more digital technology. In the words of our president and co-founder, Davis Yung, “No one wants to be Blockbuster at the launch of Netflix. If we are doing the same thing in the same way in 10 to 15 years, it won’t be fun. We have to do something different in the next five years to give us room to navigate in the future.
"Fresh Direct are aggressive. They’re trying to build and grow. They kind of get down and dirty and get in there. Some people just try to maintain relationships with certain customers, and I think they ‘re trying to build and get new customers and grow people. That’s important right now."
JEFF GASTON
General Manager, Western Canada, Sunkist Growers
"Fresh Direct Produce introduced our Korean Mandarins to the Canadian market place and we thank them for the wonderful marketing campaigns, creative promotional support and commitment to grow sales volume year after year."
YONGHO KIM
President, Jeju Citrus, South Korea.
"Fresh Direct has been our partner for close to 5 years. Since day one their staff has been easy to work with, they do what they say they are going to do, and they pay on time. Fresh Direct is good example of how businesses relationships should work."
MARC MARCHINI
J. Marchini Farms, Le Grand, CA