Variety
We forage the world for the best fruits and vegetables.

We all know that filling half your plate with fresh fruits and veggies will likely improve your health. Some experts are recommending as many as 10 servings a day. Even if not everyone can meet such an ambitious target, the message is clear: a varied and plant-based diet is better for our bodies and our planet.
“But suppose you were able to achieve that 10 servings a day. Did we mention that Fresh Direct Produce now distributes over 1,000 different SKUs of fruits and vegetables sourced from over 35 countries on six continents? That’s a very healthy variety to choose from—so healthy that you could probably go a month before eating the same fruit or vegetable twice, even at 10 servings a day.”
Mother Nature grows produce in all different shapes, grades, and sizes, and growers are tasked with selling the whole crop no matter what Mother Nature gives them. Our teams are trained to select the best while meeting our customers’ own specifications for quality, grade and size.
There are few fruits we can’t acquire for our retailers. At Fresh Direct Produce, we see increasing the awareness of the fast-growing list of ethnic and exotic fruits as just another part of the superior service that we provide for our customers.
Just like the foods we sell, our growth and
success comes from strong, well-tended roots.
"The biggest reason I do business with Fresh Direct is that I can buy a large assortment of quality ethnic produce that I can’t find anywhere else. Trust is a big issue for me and I know that I can call my sales rep to follow up and take care of things. Because of their variety of Asian and ethnic produce, a number of new items have been introduced into my stores."
BEDFORD WILLIAMS
Owner/co-founder, H&W Produce, Edmonton and Calgary, Alta.
"Dealing exclusively in organic produce, Pomme has established an excellent working relationship with the Fresh Direct representatives and wholesale buyers who research market availability, conditions in the growing areas, pricing and quality to prioritize our needs and provide the best service possible. This combination of quality, pricing and service has driven sales and customer satisfaction and resulted in a win-win relationship between Pomme and Fresh Direct."
CRAIG HERMANSON
Operation Manager/Owner, Pomme Natural Market, Port Coquitlam and Nanaimo, BC
"It has been a privilege for us to partner with Fresh Direct for almost five years. They have a great selection of produce, especially exotic fruits from Asia. The Shatang Mandarins (literally means Sugar Mandarins) are some citrus to die for –– an immensely sweet all-time favourite. I would recommend Fresh Direct if you are looking for specialty produce. Happy 15th. Anniversary Fresh Direct!"
ANGELINE LEE
Category Manager, Produce, Sunterra Quality Food Markets Inc., Calgary, Alta.