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About Us


While we don't expect to solve all of the problems in one of the poorest neighbourhoods in the country, we believe we can help bring the community together.

We've had an abundance of good fortune at Fresh Direct Produce and believe in sharing that success with the community that is the soil in which our business has flourished.

Sometimes giving back means sharing the fruits of our labour—literally. Each week, we fill a truck from Vancouver's Quest Food Exchange with pallets of produce that we donate. Fresh Direct also donates produce to the Strathcona Community Centre's breakfast, lunch, and backpack program. We hold annual drives to provide hot soup, fruit and snacks to people living in the Downtown Eastside of Vancouver.

Since our inception, we've been proud supporters of the BC Children's Hospital Foundation. Every year, a corporate team composed of members of our staff, their families, and friends participates in the Foundation's annual Race for the Kids. We also give some of the proceeds of our annual mandarin orange sales to the Foundation. Over the years, we've raised $300,000.

Some of the other benevolent organizations to which we contribute include the Vancouver Food Bank Society, Truck Stop Dining, Critter Care Wildlife Society, and the United Way. Local churches and school fundraisers also benefit from our donations.

We believe in giving back to the produce industry as well. We’re an active member of both the British Columbia Produce Marketing Association and the Canadian Produce Marketing Association. Each year, we attend the CPMA and PMA (Produce Marketing Association in the U.S.A.) conventions as well as the Asia Fruit Congress to promote international produce trade.

It is our privilege to be involved with the many non-profit organizations and volunteers who donate their time and efforts to helping each other and our community at large.