We bring in five million cartons of produce a year and our turnover rate is just three to four days.
Time waits for no mango, meaning the perishable nature of fruits and vegetables makes for a very dynamic and fast-paced industry. We bring in five million cartons of produce a year and our turnover rate is just three to four days. Keeping that much product moving to the right places is a high-energy, time-sensitive operation.
We are open 365 days a year and orders come into our customer service desk almost 24/7. From Vancouver, we deliver to stores as far away as Whitehorse in the Yukon. Our Calgary location has yet to reach full capacity, but it has 18 truck bays, state-of-the-art ripening rooms and a new fleet of five-ton trucks -- all of which will allow Fresh Direct Produce to eventually expand its service area as far east as Winnipeg.
Our trucks service Vancouver Island six days a week. We also deliver regularly to the Okanagan and the Interior of B.C. In Alberta, we are constantly increasing the number of runs to Edmonton, Red Deer and the multitude of towns on route. More recently, we have established routes through Lethbridge and Medicine Hat.
And owning our own expanding fleet of trucks means we can continually add new customers along our existing routes.
"Fresh Direct are aggressive. They’re trying to build and grow. They kind of get down and dirty and get in there. Some people just try to maintain relationships with certain customers, and I think they ‘re trying to build and get new customers and grow people. That’s important right now."
General Manager, Western Canada, Sunkist Growers
"Fresh Direct Produce introduced our Korean Mandarins to the Canadian market place and we thank them for the wonderful marketing campaigns, creative promotional support and commitment to grow sales volume year after year."
President, Jeju Citrus, South Korea.
"Fresh Direct has been our partner for close to 5 years. Since day one their staff has been easy to work with, they do what they say they are going to do, and they pay on time. Fresh Direct is good example of how businesses relationships should work."
J. Marchini Farms, Le Grand, CA