The days of opening up your mandarin box and finding a spoiled one in the bottom are over.
We carefully inspect and package our produce to ensure that it gets to our customers looking and tasting its best.
Packaging and wrapping have become increasingly important to retailers and consumers. Our facility on Kent Avenue in Vancouver is dedicated to repacking and grading produce. Here and in Calgary, double-bagging machines allow workers to empty produce boxes onto a conveyer belt to inspect and discard any items not up to par.
As the belt moves through the machine, the product emerges from the other side bagged in mesh and ready for distribution. “The days of opening up your mandarin box and finding a spoiled one in the bottom are over,” says Jozef Hubburmin. “A lot of customers want packaged product because the quality is better.”
Repackaging also allows Fresh Direct to add labels with information about the product and to differentiate organic from conventional produce.
"Fresh Direct are aggressive. They’re trying to build and grow. They kind of get down and dirty and get in there. Some people just try to maintain relationships with certain customers, and I think they ‘re trying to build and get new customers and grow people. That’s important right now."
General Manager, Western Canada, Sunkist Growers
"Fresh Direct Produce introduced our Korean Mandarins to the Canadian market place and we thank them for the wonderful marketing campaigns, creative promotional support and commitment to grow sales volume year after year."
President, Jeju Citrus, South Korea.
"Fresh Direct has been our partner for close to 5 years. Since day one their staff has been easy to work with, they do what they say they are going to do, and they pay on time. Fresh Direct is good example of how businesses relationships should work."
J. Marchini Farms, Le Grand, CA