Our Brands
SIMPLY FRESH®
For consumers looking for the highest-quality mandarin oranges, pomelos, Asian pears, garlic, ginger, peas, and Asian vegetables (among others) contained in a gift box, mesh bag, or a sealed bag.
SIMPLY HOT®
For cooks looking for peppers in a range of heat levels without the worry of handling the product directly.
SIMPLY EXOTICS®
Packaged fruits that have long been staples in foreign markets and among ethnic groups, but remain unfamiliar to many mainstream North American consumers.
SIMPLY RIPE®
Packaged tropical fruits including papayas, mangoes and avocadoes that are pre-ripened for peak flavour.
SIMPLY FRESH® ORGANIC
Our house-brand organic spices each consisting of three- or four-ounce packages of garlic, ginger, turmeric or shallots. For consumers who either want smaller quantities or to be assured that the product they’re buying is 100% pure organic.
Just like the foods we sell, our growth and
success comes from strong, well-tended roots.
"The biggest reason I do business with Fresh Direct is that I can buy a large assortment of quality ethnic produce that I can’t find anywhere else. Trust is a big issue for me and I know that I can call my sales rep to follow up and take care of things. Because of their variety of Asian and ethnic produce, a number of new items have been introduced into my stores."
BEDFORD WILLIAMS
Owner/co-founder, H&W Produce, Edmonton and Calgary, Alta.
"Dealing exclusively in organic produce, Pomme has established an excellent working relationship with the Fresh Direct representatives and wholesale buyers who research market availability, conditions in the growing areas, pricing and quality to prioritize our needs and provide the best service possible. This combination of quality, pricing and service has driven sales and customer satisfaction and resulted in a win-win relationship between Pomme and Fresh Direct."
CRAIG HERMANSON
Operation Manager/Owner, Pomme Natural Market, Port Coquitlam and Nanaimo, BC
"It has been a privilege for us to partner with Fresh Direct for almost five years. They have a great selection of produce, especially exotic fruits from Asia. The Shatang Mandarins (literally means Sugar Mandarins) are some citrus to die for –– an immensely sweet all-time favourite. I would recommend Fresh Direct if you are looking for specialty produce. Happy 15th. Anniversary Fresh Direct!"
ANGELINE LEE
Category Manager, Produce, Sunterra Quality Food Markets Inc., Calgary, Alta.