Customers

Fresh Direct really serves two types of customers: the retailers who sell our products, and the end consumers who are, in turn, those retailers’ customers. Building strong relationships with both benefits us all.

We're always ready to help our retail partners deal with the challenges of operating in an international marketplace. That means assisting with pricing strategies, placement, and display ideas in line with their specific merchandising programs.

For the consumer, we put a great deal of thought into ideas for promotion. Fresh Direct Produce’s internal marketing coordinator also creates coupons, media ads, banners and posters to promote in-store events such as the Taiwan Fruit Festival, which features guava and star fruit. We also arrange in-store cultural experiences such as drummers and traditional dancers from Korea performing while consumers sample Korean Jeju mandarins.

We are committed to providing awareness on an ever-expanding list of ethnic and exotic fruits and vegetables to a multitude of retail buyers, and we’re often called upon to educate in-store produce managers as well.