Types of Customers
We're always ready to help our retail partners deal with the challenges of operating in an international marketplace.
Fresh Direct really serves two types of customers: the retailers who sell our products, and the end consumers who are, in turn, those retailers’ customers. Building strong relationships with both benefits us all.
We're always ready to help our retail partners deal with the challenges of operating in an international marketplace. That means assisting with pricing strategies, placement, and display ideas in line with their specific merchandising programs.
For the consumer, we put a great deal of thought into ideas for promotion. Fresh Direct Produce’s internal marketing coordinator also creates coupons, media ads, banners and posters to promote in-store events such as the Taiwan Fruit Festival, which features guava and star fruit. We also arrange in-store cultural experiences such as drummers and traditional dancers from Korea performing while consumers sample Korean Jeju mandarins.
We are committed to providing awareness on an ever-expanding list of ethnic and exotic fruits and vegetables to a multitude of retail buyers, and we’re often called upon to educate in-store produce managers as well.
"Excellence is the long-term pay off for hard work, and dedication. Fresh Direct is a great example of this. They have held steadfast to their commitment to their customers through integrity, professionalism, and forward thinking."
Owner, The Root Cellar Village Green Grocer
“T&T has a strong working relationship with Fresh Direct Produce in Vancouver. FDP provides T&T with quality products as well as innovative ideas, thumbs up service and warm and friendly environment. I am very please with their services and wish them happy 15th anniversary.”
Produce Category Manager, Western Region T&T Supermarket Inc., Richmond, BC
Fresh Direct has provided Spud Calgary with a quality service over the many year we have worked together, helping provide our online store with a wide selection of Organic Fruits and vegetable.
Produce Buyer, Spud Calgary, Calgary Alta.