Davis started his produce career in 1992 when he joined a fast-growing produce company in Vancouver. With a strong desire to learn and grow, Davis worked in logistics, import, buying, sales, and became the Director of Sales & Marketing. After the owners retired and sold their business in 2001, Davis decided it was the right time to start his own consulting business and explore future ventures. With a vision of building a global produce company, Davis and his two partners, Albert Lum, and Kam Chiu Lee, founded Fresh Direct Produce in 2003. The company has since grown rapidly for the past 15 years and has been recognized as one of Canada's Best Managed Platinum Companies.
Davis's business acumen and contributions to the industry has led to many professional awards: Produce Business and Business In Vancouver's Forty under Forty, Ernst & Young Entrepreneur of the Year award, The BC Ethno Business Award, and The Packer 25.
Davis is committed to the development of the produce industry. He is currently on the Executive Committee (within the Board of Directors), and Education and Marketing Committee, of the Canadian Produce Marketing Association (CPMA). He was Past Chair of the Audit Committee for the Produce Marketing Association (PMA). Davis holds a Bachelor's Degree in Business Administration from Simon Fraser University, an MBA from Queen's University, and the CPA, CMA designation.
Direct of Sales, Co-Founder
Albert has over 30 years of sales and business development experience in manufacturing and food service, along with 17 years of sales leadership within the produce wholesale industry. Deriving passion from the relationship-building aspects, Albert explains that, "It's just about people ... providing them with the same high standard of quality produce and service you would bring home to your own family."
Albert is also actively involved in the produce industry serving as a Director of the BC Produce Marketing Association since 2011. He also leads the company community outreach efforts with Quest Food Exchange, the local Schools, Churches, and other community groups. In his down-time, Albert enjoys carpentry and spending time in outdoor activities with his wife and two young children. Albert holds a Building Construction Certificate from Vancouver Community College, a Bachelor's degree in Urban Planning from Simon Fraser University, and went on to graduate studies in sales and marketing at University of British Columbia.
Kam Chiu Lee
Sales Manager, Co-Founder
With over 30 years of experience in the produce industry, focused on sales and sales management, Kam is an expert in working closely with retailers to help them develop their businesses. With his strong work ethic, product knowledge, and intimate customer relations, he spearheads our business development in ethnic markets.
Always eager to learn more about food, Kam loves watching cooking shows, and enjoys preparing meals for his wife, Iok-Ping, and two sons, Alan and Raymond. Kam together with his partners Davis and Albert, was selected as a recipient for the BC New-Canadian Entrepreneur Awards.
Chief Financial Officer
Jozef directs the company's support functions (finance, accounting, information technology, human resources, real estate, and marketing) and he plays a key role in developing the company's corporate strategy. In addition, he leads the company's Calgary Distribution Centre.
Jozef Co-Chaired the Marketing Committee of the BC Food Processors Association from 2011 to 2013 and he currently Co-Chairs the Finance Peer Group. In 2013 he was elected to the BCFPA's Board of Directors and was appointed Treasurer for three years, and currently he serves on the Executive as Secretary. He also serves on the Board of the Calgary Produce Marketing Association and the Finance & Budget Committee for the Produce Marketing Association.
Previously Jozef was Senior Vice President, Corporate Finance with Wolrige Mahon Corporate Finance Ltd. where he provided strategic planning, business planning, and cost reduction programming initiatives to support the growth in corporate sales and profits for a roster of clients. He was the President of the Surrey Board of Trade, the Treasurer of Silver Star Adaptive Snow Sports and a Mentor with the Canadian Youth Business Foundation. Jozef holds a B. Comm. from the University of Toronto, he is designated as a CPA, CMA, and he is designated as a Chartered Director (C. Dir.).
Having grown up working on his family's vegetable farm, where he did everything from planting, growing and harvesting, Zan's knowledge of the produce industry runs deep. Zan also worked as a supervisor at a retail chain store, and his background gives him a well-rounded understanding of the industry from the field to store shelf. Zan joined Fresh Direct Produce as the head of our buying department in 2003. He credits his upbringing with helping him forge strong relationships with growers and suppliers to source premium products. In 2012, Zan received the 40 under 40 award by Produce Business. In addition, Zan serves as a Career Ambassador in the PMA's / CPMA's Career Pathways Program which connects the Produce Industry to future leaders. Zan loves the fast paced nature of the business, where every day brings a new challenge. He, his wife and 2 young sons enjoy a healthy lifestyle including eating large servings of fruits and vegetables, along with regularly engaging in golf, biking, tennis, basketball, and fitness routines. Zan holds a Bachelor's degree in Economics from Simon Fraser University.
Senior Import & Export Manager
Susan, who leads Fresh Direct Produce's Import and Export team, has extensive international food distribution sales and marketing experience that includes the development of leading brands such as Lindt Chocolate, Fisherman's Friend Lozenges, and Hero Preserves in the Asian markets. Since arriving in Vancouver in 1991, Susan has thoroughly developed both supply and sales channels for a multitude of produce items in various markets across the globe. Passionate about produce, along with a keen eye for business development opportunities, Susan initiated the import of numerous new produce items from China into the Canadian marketplace, such as Fei Zei Xiao Lychee. Susan is a graduate of administrative studies from the Hong Kong Polytechnic. Outside of her business activities, Susan enjoys travelling, singing, workout and yoga.
Director of Operations
Danny has over 30 years of distribution and manufacturing operations experience, including 20 years related to fresh produce distribution, and the food services industry. As leader of the FDP Operations team, Danny and his team continuously improve on operating processes as well as food safety and work safe programs. As a Certified LEAN Black Belt Champion, Danny and his team are committed to providing Fresh Direct Produce customers with safe, top quality produce in a timely manner, on a daily basis. They seek to not only do the job but master it, make their actions speak louder than words, not to "Just do it!" but more importantly "Do it Right!". Danny is a graduate of the Hong Kong Polytechnic in the field of Manufacturing Engineering, and is also a member of the Guild of Industrial, Commercial, and Institutional Accountants, Canada ("ICIA"). In his leisure time Danny enjoys playing guitar, and is also an avid golfer and tennis player along with his wife and children.
Procurement Manager, Organics
Steven started his career in the produce industry with Fresh Direct Produce in 2003, upon graduating from UBC with a Bachelors' Degree in Commerce, and a concentration in Transportation and Logistics. He initially joined Fresh Direct as an Assistant Buyer, and shortly thereafter was promoted to a Buyer in 2005. His responsibilities included buying for a broad basket of produce commodities and working with key strategic customers. Steven continued to hone his skills, and was promoted to Senior Buyer in 2010 with larger buying responsibilities, and customer relationships.
In 2014, Steven was promoted to the Management Team as Assistant Procurement Manager and subsequently in 2016 he was promoted to Procurement Manager, Organics. In this key management role, Steven developed a strong team of organic produce Buyers and significantly grew the category from 3% to 15% of sales. Steven has been an Alumni member of the Passion for Produce program since 2012, and is an active member within the BCPMA, CPMA and attends the PMA Conference each fall. Steven enjoys playing basketball, soccer, and travelling with his wife, and four sons.
Sales Manager, Calgary
Dale has been in the produce industry for over 20 years, with experience in retail, wholesale, and brokerage environments. Prior to joining FDP, Dale was a key Account Manager where he developed valuable industry relationships, and experience, working and dealing predominantly with large national grocery chain stores. He brought this experience to our Calgary Sales team in August, 2014, as a Senior Account Manager. He has since been promoted to Sales Manager for our Calgary branch, and is a strategic member of the Management Team.
Dale and his wife have two children who are very active BMX cyclists and are members of the Canadian National Team. Dale's interests include cycling, photography, travel, and spending time with his family.
"We are so grateful for the ongoing support we receive from Fresh Direct Produce. Your commitment to healthy communities and your passion for pediatric health care has a positive impact on the 1 million children we serve in BC and the Yukon. It is thanks to donors like Fresh Direct Produce that we are able to aim higher for our kids."
President and CEO, BC Children’s Hospital Foundation
Since I have started working for Fresh Direct there have been multiple opportunities for my colleagues and I to improve our skill sets. Fresh Direct truly believes in providing training(internally as well as externally) for its employees to better not only themselves professionally but personally as well. This open-mindedness provides a wonderful environment allowing us to not be afraid to ask questions and seek the answers no matter where that takes us. It has been a great pleasure of mine to work for Fresh Direct and I look forward to the future.
Account Manager, Fresh Direct Produce, Calgary, Alta.
"The customer service at Fresh Direct is one aspect that stands out for our operation. They are responsive and always willing to work within our needs. Having a location in our city of operation has been a another big plus! Our business together has grown more than anticipated and this is a sure sign they are doing good work."
Fresh & Bulk Foods Category Manager, Community Natural Foods, Calgary, Alta.