Marketing

Others may emulate the things we do—however, not to the same degree.

The Fresh Direct Difference

“Since FDP opened its doors, two factors have driven our success: a focus on customers’ needs and being a leader in ethnic, tropical and specialty items,” says Jozef Hubburmin, Fresh Direct Produce’s Chief Financial Officer. “That was the beginning of our differentiation in the market. We were nimble and we focused on helping our customers in all grocery aisles. We’ve become a market leader with our unique product offerings and our width and depth within these products. Others may emulate the things we do—however, not to the same degree.”

With a sales philosophy that looks at vendors and retailers as an extension of our own business, we emphasize partnerships to promote market growth. As we grow, we're also committed to helping our suppliers and customers build their businesses too. We work closely with our growers and shippers in launching new products and distribution channels, lending a hand with their advertising and marketing.

And we’re always ready to assist our customers with pricing strategies, coupons, seasonal festivals, placement, and display ideas.