Others may emulate the things we do—however, not to the same degree.
The Fresh Direct Difference
“Since FDP opened its doors, two factors have driven our success: a focus on customers’ needs and being a leader in ethnic, tropical and specialty items,” says Jozef Hubburmin, Fresh Direct Produce’s Chief Financial Officer. “That was the beginning of our differentiation in the market. We were nimble and we focused on helping our customers in all grocery aisles. We’ve become a market leader with our unique product offerings and our width and depth within these products. Others may emulate the things we do—however, not to the same degree.”
With a sales philosophy that looks at vendors and retailers as an extension of our own business, we emphasize partnerships to promote market growth. As we grow, we're also committed to helping our suppliers and customers build their businesses too. We work closely with our growers and shippers in launching new products and distribution channels, lending a hand with their advertising and marketing.
And we’re always ready to assist our customers with pricing strategies, coupons, seasonal festivals, placement, and display ideas.
"Excellence is the long-term pay off for hard work, and dedication. Fresh Direct is a great example of this. They have held steadfast to their commitment to their customers through integrity, professionalism, and forward thinking."
Owner, The Root Cellar Village Green Grocer
“T&T has a strong working relationship with Fresh Direct Produce in Vancouver. FDP provides T&T with quality products as well as innovative ideas, thumbs up service and warm and friendly environment. I am very please with their services and wish them happy 15th anniversary.”
Produce Category Manager, Western Region T&T Supermarket Inc., Richmond, BC
Fresh Direct has provided Spud Calgary with a quality service over the many year we have worked together, helping provide our online store with a wide selection of Organic Fruits and vegetable.
Produce Buyer, Spud Calgary, Calgary Alta.