|
|
Fresh Approach
Fresh
Direct focuses its energies on a limited number of items, each
which receives the highest level of handling and marketing
expertise. Currently offering some 300 items on a regular basis, Fresh
Direct imports approximately a third of its items from overseas.
Like its produce lines, Fresh Direct's target market is also
tightly focused. Rather than approach every retailer in the
business, the company collaborates with valued partners to open and
develop specific markets.
Fresh Direct Produce is
a business run on values. "The most profitable manner in which
to conduct long-term business," says company founder and
President Davis Yung, "is by creating supportive, mutually
profitable relationships. We have the expertise to help everyone
along the supply chain make a profit, in an atmosphere of honesty,
dependability, and transparency."
|
|
