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Direct Services
Formerly
operating out of the former Oppenheimer Group warehouse in Vancouver,
B.C., Fresh Direct Produce
maintains the highest standards of operational expertise. Recently,
we have relocated to Malkin
Avenue which is considered the main
market area to a much larger warehouse allowing the company to gain
a more competitive edge. New coolers employ temperature controls
with racking for optimum storage and display, and a fleet of new
trucks ensures prompt, reliable delivery.
Thanks to an integrated computer system, Fresh Direct maintains
complete control over purchase orders, sales orders, inventory
control and accounting. "We know exactly how much inventory we
have on hand," says Davis Yung. "That helps us and our customers
make better decisions."
Value-Added Services
Fresh
Direct's service goes far beyond buying and selling produce. Fresh
Direct uses its knowledge and experience to suggest optimal ways
for suppliers to launch new products and design channels of
distribution, advertising and demo sampling. Customers receive
assistance with issues such as pricing strategy, coupons, seasonal
festivals, placement, and display. "We take pride in helping
our customers and suppliers with their business development,"
says Davis Yung. Fresh Direct actively analyzes global produce
trends, monitors production areas around the world, and keeps
up-to-date on international laws and health requirements. Taking on
the business of information allows Fresh Direct to help its
customers and suppliers deal with all the uncertainties of the
international marketplace. "The produce industry has gone from
pure commodities trading to being consumer and market driven,"
says Davis Yung. "Experience is important, but it's no
substitute for keeping up with market conditions." Fresh
Direct's constant analysis of supply chain and market trends give
the company a uniquely informed point-of-view. Fresh Direct
considers it a cornerstone of its business practice to share market
intelligence with its partners.
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